About the brand
Brand Guidelines
Smile Generation
About the brand
The consumer-facing brand that connects patients to supported practices. Navy and blue with a signature yellow accent, and the only brand in the family using square-cornered controls alongside PDSH.
| Brand code | SGEN |
| Primary | ● Navy #00334E |
| Accent | ● Teal #006EA1 |
| Typeface | Poppins |
| Button radius | 4px |
| Template | /conf/sg |
Buttons
Primary, secondary, tertiary and inverse styles across all four states.
Colors
Primary, neutral and feedback palettes with hex values and usage rules.
Logos
Primary mark, clear space and light / dark surface treatments.
Aa
Typography
Poppins type scale, weights and heading hierarchy.
© 2026 PDS Health — Oxygen Design System
