Brands
Brands
Every PDS Health brand documented in one place. Each brand carries a four-letter code used on tags across the system — hover a code to see its full name. Select a brand to view its foundations and components.
General Dentistry
Primary mark, clear space and light / dark surface treatments.
Kids Dentistry
Pediatric brand. Bright blue with green and orange accents, Poppins Bold.
Medical Group
PDS Medical Group. Dark teal and mint palette, Playfair Display with Manrope.
PDS Health
The parent brand. Navy and blue palette, Poppins type — the baseline the other brands build on.
PDS Health Foundation
The charitable foundation. Brand palette pending in Figma.
PDS Health Technologies
The technology arm of PDS Health. Brand palette pending in Figma.
Smile Generation
Consumer dental network brand. Poppins headlines with Roboto Serif body.
Special Needs Dentistry
Specialized care for patients with additional needs. Palette pending confirmation.
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