About the brand
Brand Guidelines
PDS Health
About the brand
PDS Health is the corporate parent brand. Its visual language is built on a deep navy foundation with teal and sky accents, set in Poppins, and leans on generous white space and square-cornered controls to read as clinical, credible and calm.
Use PDSH when speaking as the organisation itself — enterprise sites, clinician recruitment, investor and corporate communications. Patient-facing experiences use the supported-practice brands (Smile Generation, General Dentistry, Kids Dentistry) rather than PDSH.
| Brand code | PDSH |
| Primary | ● Navy #00334E |
| Accent | ● Teal #006EA1 |
| Typeface | Poppins |
| Button radius | 4px |
| Template | /conf/pdshealth |
Buttons
Primary, secondary, tertiary and inverse styles across all four states.
Colors
Primary, neutral and feedback palettes with hex values and usage rules.
Logos
Primary mark, clear space and light / dark surface treatments.
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Typography
Poppins type scale, weights and heading hierarchy.
© 2026 PDS Health — Oxygen Design System