GP Local Office color should feel clean, recognizable, and easy to use. The system is built around a focused teal-blue palette,PDS Health Gray, white space, and limited yellow accents.Color should help patients recognize the office, understand the message, and know what action to take. It should not create visual noise or make each office feel like a different brand..

The brand should help patients feel confident choosing a nearby dental office. It should feel local, welcoming, capable, easy to understand, and easy to act on.GP Local Office materials should make trusted dental care feel lose, clear, and connected to whole-person health.